Managerial responses to online reviews under budget constraints : whom to target and how

Le Wang, Xiaojing Ren, He Wan, Jie Yan

Year of publication:	2020
Authors:	Wang, Le ; Ren, Xiaojing ; Wan, He ; Yan, Jie
Published in:	Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 57.2020, 8, p. 1-13
Subject:	Online reviews \| Service recovery \| Response strategy \| Laboratory experiments \| Virales Marketing \| Viral marketing \| Experiment \| Online-Handel \| Online retailing \| Dienstleistungsqualität \| Service quality \| Online-Marketing \| Internet marketing \| Konsumentenverhalten \| Consumer behaviour \| Beschwerdemanagement \| Complaint management

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