Managing consumer's experiences : design as a solution for transformation
Tore Kristensen; Dóra Horváth
| Year of publication: |
2012
|
|---|---|
| Authors: | Kristensen, Tore ; Horváth, Dóra |
| Published in: |
Diversity in European marketing : text and cases. - Wiesbaden : Springer Gabler, ISBN 3-8349-1420-7. - 2012, p. 219-233
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009531582