Managing customer citizenship behavior : a relationship perspective

M. S. Balaji

Year of publication:	2014
Authors:	Balaji, M. S.
Published in:	Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 22.2014, 3, p. 222-239
Subject:	customer citizenship behavior \| relationship value \| relationship quality \| satisfaction \| relationship strength \| trust \| Beziehungsmarketing \| Relationship marketing \| Arbeitsverhalten \| Work behaviour \| Konsumentenverhalten \| Consumer behaviour \| Vertrauen \| Confidence \| Kundenzufriedenheit \| Customer satisfaction \| Lieferantenmanagement \| Supplier relationship management

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