Managing the bright and dark sides of status endowment in hierarchical loyalty programs

Andreas Eggert, Lena Steinhoff, and Ina Garnefeld

Year of publication:	2015
Authors:	Eggert, Andreas ; Steinhoff, Lena ; Garnefeld, Ina
Published in:	Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 18.2015, 2, p. 210-228
Subject:	loyalty programs \| gratitude \| skepticism \| qualitative research \| experimental research \| survey research \| Beziehungsmarketing \| Relationship marketing \| Kundenbindungsprogramm \| Loyalty program \| Marktforschung \| Market research \| Qualitative Methode \| Qualitative method \| Experiment \| Konsumentenverhalten \| Consumer behaviour

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