Managing value propositions in service ecosystems

Julian Boha ; with a foreword by Prof. Dr. Kathrin M. Möslein

Year of publication:	[2021]
Authors:	Boha, Julian
Institutions:	Springer Fachmedien Wiesbaden (publisher)
Publisher:	Wiesbaden : Springer Gabler
Subject:	Betriebliche Wertschöpfung \| Value creation \| B-to-B-Marketing \| Business-to-business marketing \| Konsumgütermarketing \| Consumer goods marketing \| Unternehmenskooperation \| Inter-firm cooperation \| Theorie \| Theory \| Kundenprofil \| Kundenorientierung \| Wertschöpfung \| Dienstleistung \| Innovation
Description of contents:	Table of Contents [gbv.de] ; Description [deposit.dnb.de]

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