Managing value propositions in service ecosystems
Julian Boha ; with a foreword by Prof. Dr. Kathrin M. Möslein
| Year of publication: |
[2021]
|
|---|---|
| Authors: | Boha, Julian |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Betriebliche Wertschöpfung | Value creation | B-to-B-Marketing | Business-to-business marketing | Konsumgütermarketing | Consumer goods marketing | Unternehmenskooperation | Inter-firm cooperation | Theorie | Theory | Kundenprofil | Kundenorientierung | Wertschöpfung | Dienstleistung | Innovation |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
Erscheint auch als (Online-Ausgabe):
Boha, Julian. Managing Value Propositions in Service Ecosystems, 1st ed. 2021.. - Wiesbaden : Springer Fachmedien Wiesbaden, 2021. - 1 Online-Ressource(XXII, 234 p. 41 illus.)
Persistent link: https://www.econbiz.de/10012261698