Market-based capabilities and financial performance of firms : insights into marketing's contribution to firm value

Sridhar N. Ramaswami; Rajendra K. Srivastava; Mukesh Bhargava

Year of publication:	2009
Authors:	Ramaswami, Sridhar N. ; Srivastava, Rajendra Krishan ; Bhargava, Mukesh
Published in:	Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 37.2009, 2, p. 97-116
Subject:	Marketing \| Ressourcenorientierter Ansatz \| Resource-based view \| Beziehungsmarketing \| Relationship marketing \| Innovationsmanagement \| Innovation management \| Lieferkette \| Supply chain \| Unternehmenserfolg \| Firm performance \| Unternehmenswert \| Firm value \| USA \| United States

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