Market information approaches, product innovativeness, and firm performance : an empirical study in the fashion industry
Year of publication: |
2010
|
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Authors: | Cillo, Paola ; DeLuca, Luigi M. ; Troilo, Gabriele |
Published in: |
Research policy : policy, management and economic studies of science, technology and innovation. - Amsterdam [u.a.] : Elsevier, ISSN 0048-7333, ZDB-ID 121149-3. - Vol. 39.2010, 9, p. 1242-1252
|
Subject: | Marktforschung | Market research | Produktentwicklung | New product development | Unternehmenserfolg | Firm performance | Mode | Fashion |
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