Market orientation in the context of SMEs : a conceptual framework
P. S. Raju, Subhash C. Lonial, Michael D. Crum
| Year of publication: |
2011
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| Authors: | Raju, P. S. ; Lonial, Subhash C. ; Crum, Michael D. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 12, p. 1320-1326
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| Subject: | Marketingmanagement | Marketing management | KMU | SME | Performance-Messung | Performance measurement | KMU-Marketing | SME marketing |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009382479