Market segmentation : a step-by-step approach to creating profitable market segments

Malcolm McDonald and Ian Dunbar

Year of publication:	[1995] ; [1. Dr.]
Authors:	McDonald, Malcolm
Other Persons:	Dunbar, Ian (contributor) ; MacDonald, Malcolm E. (contributor) ; McDonald, Malcolm (contributor)
Publisher:	Basingstoke [u.a.] : Macmillan
Subject:	Marktsegmentierung \| Market segmentation \| Marketingmanagement \| Marketing management
Description of contents:	Table of Contents [gbv.de]

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