Market segmentation based on age and attitude toward the past: Concepts, methods, and findings concerning nostalgic influences on customer tastes
| Year of publication: |
1996
|
|---|---|
| Authors: | Holbrook, Morris B. ; Schindler, Robert M. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 37.1996, 1, p. 27-39
|
| Publisher: |
Elsevier |