Market segmentation : how to do it, how to profit from it

Malcolm McDonald and Ian Dunbar

Year of publication:	2004 ; 1. publ.
Authors:	McDonald, Malcolm ; Dunbar, Ian
Publisher:	Amsterdam : Elsevier Butterworth-Heinemann
Subject:	Marktsegmentierung \| Market segmentation \| Marketingmanagement \| Marketing management \| Theorie \| Theory \| Rentabilität \| Profitability
Description of contents:	Table of Contents [gbv.de]

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