Marketing Brexit : an exploratory study of young voter engagement in relation to the EU referendum

Christopher Pich, John Harvey, Guja Armannsdottir, Mojtaba Poorrezaei, Ines Branco-Illodo, Andrew Kincaid

Year of publication:	November 2018
Authors:	Pich, Christopher ; Harvey, John ; Guja Armannsdottir ; Poorrezaei, Mojtaba ; Branco-Illodo, Ines ; Kincaid, Andrew
Published in:	International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 60.2018, 6, p. 589-610
Subject:	engagement \| political marketing \| social media \| young voter \| Social Web \| Social web \| Wahlverhalten \| Voting behaviour \| Großbritannien \| United Kingdom \| Referendum \| Jugendliche \| Youth \| Brexit \| Online-Marketing \| Internet marketing

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