Marketing communications management : concepts and theories, cases and practices
Paul Copley
| Year of publication: |
2004
|
|---|---|
| Authors: | Copley, Paul |
| Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
| Subject: | Management | Marketing | Marketingmanagement | Marketing management | Kommunikation | Communication | USA | United States | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 441 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7506-5294-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001897329