Marketing communications : offline and online integration, engagement and analytics
PR Smith and Ze Zook
| Year of publication: |
2016 ; Sixth edition
|
|---|---|
| Authors: | Smith, Paul R. ; Zook, Ze |
| Publisher: |
London : Kogan Page |
| Subject: | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Kommunikations-Mix | Kommunikationsstrategie | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxii, 578 Seiten Illustrationen 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 978-0-7494-7340-2 ; 978-0-7494-7341-9 ; 978-0-7494-7341-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011389489