Marketing competition on a new product introduction : a structural analysis using systems thinking
Stefano Armenia and Alessandro Pompei, Vittorio Pupillo, Fabio Nonino
| Year of publication: |
2018
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|---|---|
| Authors: | Armenia, Stefano ; Pompei, Alessandro ; Pupillo, Vittorio ; Nonio, Fabio |
| Published in: |
International journal of markets and business systems. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2056-4112, ZDB-ID 2896680-6. - Vol. 3.2018, 2, p. 141-162
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| Subject: | marketing competition | system thinking | marketing strategy | word-of-mouth | new product diffusion | customer satisfaction | Marketingmanagement | Marketing management | Produktentwicklung | New product development | Wettbewerb | Competition | Innovation | Innovationsdiffusion | Innovation diffusion | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011869556