Supporting new product or service introductions : location, marketing, and word of mouth
Vahideh Sadat Abedi; Oded Berman; Dmitry Krass
| Year of publication: |
2014
|
|---|---|
| Authors: | Abedi, Vahideh Sadat ; Berman, Oded ; Krass, Dmitry |
| Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 62.2014, 5, p. 994-1013
|
| Subject: | facility location | marketing mix | distribution of a new product | new product diffusion | word of mouth dynamics | joint decision on location and marketing | Virales Marketing | Viral marketing | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Betriebliche Standortwahl | Firm location choice | Innovationsdiffusion | Innovation diffusion | Innovation | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010494089