Marketing concepts and strategies
Sally Dibb; Lyndon Simkin; William M. Pride; O. C. Ferrell
| Year of publication: |
2012 ; 6. ed.
|
|---|---|
| Authors: | Dibb, Sally ; Simkin, Lyndon ; Pride, William M. ; Ferrell, O. C. |
| Publisher: |
Andover [u.a.] : Cengage Learning |
| Subject: | Marketing | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XVIII, 815 S. Ill., graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes ebook access |
| ISBN: | 1-4080-6432-4 ; 978-1-4080-6432-0 ; 978-1-4080-3214-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009532316