Practitioner accounts and knowledge production : an analyis of three marketing discourses
Barry Charles Ardley; Lee Quinn
| Year of publication: |
2014
|
|---|---|
| Authors: | Ardley, Barry Charles ; Quinn, Lee |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 14.2014, 1, p. 97-118
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| Subject: | Conflict | discourse | legitimacy | marketing management | micro-dicourse | tacit knowledge | Implizites Wissen | Tacit knowledge | Wissensmanagement | Knowledge management | Wissen | Knowledge | Diskurstheorie | Discourse theory | Marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010255562