Marketing in the 80's : changes and challenges
American Marketing Association. Richard P. Bagozzi ...
| Year of publication: |
1980
|
|---|---|
| Other Persons: | Bagozzi, Richard P. (contributor) |
| Institutions: | American Marketing Association (contributor) |
| Publisher: |
Chicago : American Marketing Assoc. |
| Extent: | XVIII, 538 S graph. Darst |
|---|---|
| Series: | Series / American Marketing Association. - Chicago, Ill. : AMA, ZDB-ID 722144-7. - Vol. 46 Educators' conference proceedings. - Chicago, Ill. : Assoc., ISSN 0888-1820, ZDB-ID 610452-6. - Vol. 1980 |
| Conferences: | Educators' Conference ; (Chicago, Ill.) : 1980.08.03-06 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-87757-141-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001477614