Marketing information system utilization, an application of self-concept theory
Charles D. Schewe; William R. Dillon
| Year of publication: |
1978
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|---|---|
| Authors: | Schewe, Charles D. ; Dillon, William R. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 6.1978, 1, p. 67-79
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| Subject: | Marktforschung | Betriebsnachrichtenwesen | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002741001