Marketing information system utilization: An application of self-concept theory
| Year of publication: |
1978
|
|---|---|
| Authors: | Schewe, Charles D. ; Dillon, William R. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 6.1978, 1, p. 67-79
|
| Publisher: |
Elsevier |