Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Arezoo Davari and David Strutton
| Year of publication: |
2014
|
|---|---|
| Authors: | Davari, Arezoo ; Strutton, David |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 22.2014, 7, p. 563-586
|
| Subject: | consumer-based brand equity | green marketin strategy matrix | green marketing | green products | Öko-Marketing | Green marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Markenimage | Brand image | Umweltmanagement | Environmental management |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010502964