Marketing myopia
Theodore Levitt
| Year of publication: |
2008
|
|---|---|
| Authors: | Levitt, Theodore |
| Publisher: |
Boston, Mass. : Harvard Bueiness Pr. |
| Subject: | Marketing |
| Extent: | V, 90 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-4221-2601-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004908077