Marketing planning & strategy : a practical introduction

John Dawes

"This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank"--

Year of publication:	[2021]
Authors:	Dawes, John
Publisher:	2021: Los Angeles : SAGE
Subject:	Strategisches Management \| Strategic management \| Marketingmanagement \| Marketing management

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