Marketing planning : strategy, environment and context
Jim Blythe ; Phil Megicks
| Year of publication: |
2010 ; 1. ed.
|
|---|---|
| Authors: | Blythe, Jim ; Megicks, Phil |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Marketingkonzept | Marketingpolitik | Marketing--Management. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 264 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-273-72471-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004955559