Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives
| Year of publication: |
2002
|
|---|---|
| Authors: | Morgan, Neil A. ; Clark, Bruce H. ; Gooner, Rich |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 55.2002, 5, p. 363-375
|
| Publisher: |
Elsevier |