Marketing : real people, real choices
Michael R. Solomon; Greg W. Marshall; Elnora W. Stuart
| Year of publication: |
c 2008 ; 5. ed. International ed.
|
|---|---|
| Authors: | Solomon, Michael R. ; Marshall, Greg W. ; Stuart, Elnora W. |
| Publisher: |
Upper Saddle River, NJ [u.a.] : Pearson/Prentice Hall [u.a.] |
| Subject: | Marketingtheorie | Marketing theory | Marketing | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | XXXII, 608 S. zahlr. Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes bibliographical references and index 0701 |
| ISBN: | 0-13-229920-8 ; 0-13-157910-X ; 978-0-13-157910-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003375181