Marketing research with IBM SPSS statistics : a practical guide

by Karine Charry [et al.]

1. Getting started with IBM SPSS statistics -- 2. Descriptive analysis -- 3. Exploratory factor analysis -- 4. Cluster analysis -- 5. Hypthesis testing -- 6. Correlations -- 7. Regression analysis -- 8. Moderation and mediation analysis.

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Year of publication:	2016
Authors:	Charry, Karine
Publisher:	London : Routledge,
Subject:	Marktforschung \| Market research \| Anwendungssoftware \| Application software \| Betriebliche Statistik \| Operating statistics

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Erscheint auch als (Druck-Ausgabe):

Charry, Karine. Marketing research with IBM® SPSS statistics. - London and New York : Routledge, 2016. - xiv, 250 Seiten

Persistent link: https://www.econbiz.de/10013181898