Marketing Scales Handbook : Volume 10 : Multi-Item Measures for Consumer Insight Research

Gordon C. Bruner II.

This tenth volume in the long-running series has reviews 402 new consumer-related measurement scales that were reported in top marketing journal articles published in 2016 and 2017. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality.

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Year of publication:	[2019] ; (LIbrary version)
Authors:	Bruner, Gordon C.
Publisher:	Fort Worth, Texas, USA : GCBII Productions, LLC
Subject:	Konsumentenverhalten \| Consumer behaviour \| Marktforschung \| Market research \| Messung \| Measurement
Description of contents:	Intro -- Preface -- Acknowledgements -- Introduction -- Scale Reviews -- Subject Index -- About the Author.

Extent:	1 Online-Ressource (XXII, 529 Seiten)
Series:	Marketing Scales Handbooks Series ; v.10
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-0-578-47002-3 ; 978-1-7962-2699-7
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012685973