Marketing strategy
O.C. Ferrell, Michael D. Hartline, George H. Lucas, Jr
| Year of publication: |
c2002 ; 2. ed
|
|---|---|
| Authors: | Ferrell, O. C. |
| Other Persons: | Hartline, Michael D. (contributor) ; Lucas, George H. (contributor) |
| Publisher: |
[South Melbourne u.a.] : South-Western/Thomson Learning |
| Subject: | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | xxvi, 469 p ill 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed. published under title Includes bibliographical references and index |
| ISBN: | 0-03-032103-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001616409