Marketing strategy
O. C. Ferrell; Michael D. Hartline
| Year of publication: |
c2005 ; 3. ed.
|
|---|---|
| Authors: | Ferrell, O. C. ; Hartline, Michael D. |
| Publisher: |
Mason, Ohio : Thomson/South-Western |
| Subject: | Marketingmanagement | Marketing management | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 628 S graph. Darst 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and indexes |
| ISBN: | 0-324-23381-7 ; 0-324-20140-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001865176