Maximizing player value through the application of cross-gaming predictive models

Eunju Suh; Matt Alhaery

Year of publication:	2014
Authors:	Suh, Eunju ; Alhaery, Matt
Published in:	International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 26.2014, 8, p. 1243-1269
Subject:	Consumer behavior \| Database marketing \| Table games \| Predictive analytics \| Cross-seeling \| Slots \| Konsumentenverhalten \| Consumer behaviour \| Prognoseverfahren \| Forecasting model \| Spieltheorie \| Game theory \| Data Mining \| Data mining

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