Me and my AI : exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay
Sandra Maria Correia Loureiro, Jano Jiménez-Barreto, Ricardo Godinho Bilro, Jaime Romero
| Year of publication: |
2024
|
|---|---|
| Authors: | Loureiro, Sandra Maria Correia ; Jiménez-Barreto, Jano ; Bilro, Ricardo Godinho ; Romero, Jaime |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 1, p. 151-167
|
| Subject: | AI-enabled consumer experience | avoidance of similarity | hedonic | recognition | self-construal | willingness to pay | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Experiment | Hedonischer Preisindex | Hedonic price index |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21913 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014467481