Meaningful brands from meaningless differentiation : the dependence on irrelevant attributes

Gregory S. Carpenter, Rashi Glazer and Kent Nakamoto

Year of publication:	2009
Authors:	Carpenter, Gregory S. ; Glazer, Rashi ; Nakamoto, Kent
Published in:	Measuring and managing brands. - London [u.a.] : Routledge. - 2009, p. 251-276
Subject:	Produktmanagement \| Product management \| Wettbewerbsvorteil \| Competitive advantage \| Marketingmanagement \| Marketing management

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