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Means-end chains and laddering : an inventory of problems and agenda for research

Klaus G. Grunert ; Suzanne C. Grunert ; Elin Sørensen
Year of publication:
1995
Authors: Grunert, Klaus G. ; Beckmann, Suzanne C. ; Sørensen, Elin
Publisher: °Arhus
Subject: Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour | Theorie | Theory
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In German libraries (KVK)
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