Measurement scales for technology-generated customer contact

Raghunath Rudran and Ajith Kumar J.

Year of publication:	2017
Authors:	Rudran, Raghunath ; Kumar, J. Ajith
Published in:	International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA. - Bingley : Emerald, ISSN 0144-3577, ZDB-ID 762449-9. - Vol. 37.2017, 5, p. 534-556
Subject:	Online shopping \| Measurement scales \| Internet technology \| Customer contact \| Service operations \| Online-Handel \| Online retailing \| Konsumentenverhalten \| Consumer behaviour \| Kundenzufriedenheit \| Customer satisfaction \| Messung \| Measurement \| Beziehungsmarketing \| Relationship marketing \| Internet \| Dienstleistungsqualität \| Service quality \| Kundenservice \| Customer service \| Performance-Messung \| Performance measurement