Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity
| Year of publication: |
2002
|
|---|---|
| Authors: | McMillan, Sally J. ; Hwang, Jang-Sun |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 31.2002, 3, p. 29-42
|