Measuring corporate globalisation: a mixed-method approach to scale development
Petra Kuchinka
| Year of publication: |
2004
|
|---|---|
| Authors: | Kuchinka, Petra |
| Published in: |
Applying qualitative methods to marketing management research. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 1-4039-1660-8. - 2004, p. 221-237
|
| Subject: | Globalisierung | Globalization | Messung | Measurement | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001923238