Measuring customer experience in banks : scale development and validation

Ruchi Garg and Zillur Rahmen; M. N. Qureshi

Year of publication:	2014
Authors:	Garg, Ruchi ; Rahmen, Zillur ; Qureshi, M. N.
Published in:	Journal of modelling in management. - Bingley : Emerald Group Publishing Limited, ISSN 1746-5664, ZDB-ID 2258349-X. - Vol. 9.2014, 1, p. 87-117
Subject:	Customer experience \| Banks \| Scale development \| Validition \| Beziehungsmarketing \| Relationship marketing \| Kundenzufriedenheit \| Customer satisfaction \| Bank \| Messung \| Measurement \| Konsumentenverhalten \| Consumer behaviour

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