Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods
Bob E. Hayes
| Year of publication: |
2008 ; 3rd ed
|
|---|---|
| Authors: | Hayes, Bob E. |
| Publisher: |
Milwaukee, Wis. : ASQ Quality Press |
| Subject: | Verbraucherzufriedenheit | Datenerhebung | Methode |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | xxiii, 287 p. ill |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-87389-743-3 ; 0-87389-743-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004923670