Measuring customer satisfaction : survey design, use, and statistical analysis methods
Bob E. Hayes
| Year of publication: |
1998 ; 2. ed.
|
|---|---|
| Authors: | Hayes, Bob E. |
| Publisher: |
Milwaukee, Wis. : ASQC Quality Press |
| Subject: | Verbraucherzufriedenheit | Datenerhebung | Methode |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 278 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-87389-362-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004372605