Measuring dynamic effects of advertising : a case study in India

Mehir Baidya, Bipasha Maity and Kamal Ghose

Year of publication:	2012
Authors:	Baidya, Mehir Kumar ; Maity, Bipasha ; Ghose, Kamal
Published in:	Journal of Indian business research. - Bingley : Emerald, ISSN 1755-4195, ZDB-ID 2473958-3. - Vol. 4.2012, 3, p. 158-169
Subject:	Indien \| India \| Werbung \| Advertising \| Werbewirkung \| Advertising effects

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