Merger Control on Two-Sided Markets : Is There Need for an Efficiency Defense?

We study horizontal mergers on two-sided markets between horizontally differentiated platforms. We provide a theoretical analysis of the merger's price effect based on the amount of cost savings it generates, the behavior of outsider platforms, and the size of cross-group network effects. We point out differences as compared with the standard, one-sided merger analysis, and also discuss the merger control policy implications

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Year of publication:	2014
Authors:	Baranes, Edmond
Other Persons:	Cortade, Thomas (contributor) ; Cosnita-Langlais, Andreea (contributor)
Publisher:	[2014]: [S.l.] : SSRN
Subject:	Fusionskontrolle \| Merger control \| Effizienz \| Efficiency \| Fusion \| Merger \| Theorie \| Theory \| Wettbewerbspolitik \| Competition policy \| Netzwerkökonomik \| Network economics \| EU-Staaten \| EU countries

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