Millennials & Snapchat : self-expression through its use and its influence on purchase motivation

José Flecha-Ortíz, María Santos-Corrada, Virgin Dones-González, Evelyn López-González, Alberto Vega

Year of publication:	2021
Authors:	Flecha-Ortíz, José ; Santos Corrada, María De Los M. ; Dones-González, Virgin ; López-González, Evelyn ; Vega, Alberto
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 125.2021, p. 798-805
Subject:	Dynamic factors \| Intensity of use \| Purchase motivation \| Self-expression \| Sharing \| Stable factors

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