Mind the gap : how smaller numerical differences can increase product attractiveness
Meyrav Shoham, Sarit Moldovan, Yael Steinhart
| Year of publication: |
December 2018
|
|---|---|
| Authors: | Shoham, Meyrav ; Moldovan, Sarit ; Steinhart, Yael |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 45.2018, 4, p. 761-774
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| Subject: | numerical information | categorical perception | product versions | product attributes | product ratings | Produktivität | Productivity | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Arbeitsproduktivität | Labour productivity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucy022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011951055