Mixing user- and publisher-generated content : quantifying the spillover effect of user-generated content in a hybrid content environment
Inyoung Chae, David A. Schweidel, Theodoros Evgeniou, and V. Padmanabhan
| Year of publication: |
2025
|
|---|---|
| Authors: | Chae, Inyoung ; Schweidel, David A. ; Evgeniou, Theodoros ; Padmanabhan, V. T. |
| Subject: | digital goods expansion | user-generated content | publisher-generated content | digital content consumption | spillover effect | Spillover-Effekt | Spillover effect | Digitale Güter | Digital goods | Content Management | Content management | Social Web | Social web | Kundenintegration | Customer integration | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10949968241249949 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015187593