Mobile consumer behaviour on apps usage : the effects of perceived values, rating, and cost
Izzal Asnira Zolkepli, Sharifah Nadiah Syed Mukhiar and Chekfoung Tan
| Year of publication: |
2021
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|---|---|
| Authors: | Izzal Asnira Zolkepli ; Sharifah Nadiah Syed Mukhiar ; Tan, Chekfoung |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 27.2021, 6, p. 571-593
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| Subject: | Mobile apps marketing | mobile behaviour | mobile communication | perceived values | smartphone users | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Mobile Anwendung | Mobile application | Mobiltelefon | Mobile phone | Mobile Business | Mobile business | Mobile Marketing | Mobile marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2020.1749108 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012624669