Mobile ethnography : a pioneering research approach for customer-centered destination management
Marc Stickdorn, Birgit Frischhut, and Josef S. Schmid
| Year of publication: |
2014
|
|---|---|
| Authors: | Stickdorn, Marc ; Frischhut, Birgit ; Schmid, Josef S. |
| Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - Putnam Valley, NY : Cognizant, LLC., ISSN 1083-5423, ZDB-ID 2019463-8. - Vol. 19.2014, 4, p. 491-503
|
| Subject: | Customer experience | Destination management | Mobile ethnography | Service design | Service innovation | Destinationsmanagement | Dienstleistungsinnovation | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Tourismuswirtschaft | Tourism industry | Innovation | Ethnologie | Ethnology | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010429794