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Promoting the network brand : an exploration of network and local affiliate on-air promotion during the Super Bowl, 2001-2006
Alessandri, Susan Westcott, (2009)
Non-traditional expressions of organizational visual identity : reaching consumers through alternative means
Alessandri, Susan Westcott, (2008)
Retaining a Legacy While Avoiding Trademark Infringement: A Case Study of One University's Attempt to Develop a Consistent Athletic Brand Identity
Alessandri, Sue Westcott, (2007)